Campaign Management Services

Do any of these challenges sound familiar?

Has your marketing plan stopped working, but your reporting gives you no idea why?

Do you want to experiment with new marketing methods, but can’t figure out how to get your systems to support the necessary tests?

Are you encountering roadblocks to your e-marketing efforts because you can’t extract the data you need from your membership or fulfillment system?

Do you want to target customers/members who respond to both on- and offline marketing efforts… but you can’t figure out who they are?

Are you spending too much effort and too many dollars on "experiments" that yield too few answers?

If so, then:

Consider these points:

Even if you successfully install a new system, it will do you little good if it is not integrated with your current systems.

You may not need a new system if you can improve coordination between the ones you already have.

Integration is usually the key to improving the effectiveness of direct marketing systems. As a practical matter, the source of trouble is usually found in one or more of the following four areas:

Inadequate or inappropriate storage of data.

Ineffective movement of data between systems.

Lack of intersystem reporting.

Excessively manual processes built to make up for bad system integration.

Bartol Consulting specializes in identifying and addressing these four issues using your existing resources.

Find out what a typical Bartol Consulting engagement looks like by clicking here.

	Helping you leverage the staff and system resources you already have in house to meet your most pressing organizational goals.

Other Bartol Consulting services:

Database Marketing Project Management Technology Planning and Assessment