Database Marketing Services

Do any of these challenges sound familiar?

Are you eliminating valuable marketing tests from your project list due to the data problems and headaches they create?

Is it taking up too much time to narrow your marketing segments on your database, despite the fact that this has proven to significantly increase your response rates?

Do you have multiple strong channels or product lines… with no way to flag the preferences of your members and customers to them?

Have you committed to replacing or adding a system… but your vendor says you will have to leave your old data behind?

If so, then:

Think first about these questions:

Can you identify a series of specific marketing tests that have been shown to double or triple your response rates… but that cannot be run effectively on your current systems?

Do you know the first 10 specific queries you would want to run against such a database?

Do you know how to extract the data supporting these tests or queries from your current systems?

If you don’t currently have solid answers to these questions, then take a step back; you aren’t ready. More often than not, marketing database builds run into serious trouble — but not for technical reasons. They run into trouble because no single marketing need exists that is sufficient to justify and drive their creation.

Bartol Consulting specializes in the cost-effective development of experimental reporting systems designed to identify and quantify the opportunities that might justify a marketing database — and, in the process, to create incremental sales.

Find out what a typical Bartol Consulting engagement looks like by clicking here.

	Helping you leverage the staff and system resources you already have in house to meet your most pressing organizational goals.

Other Bartol Consulting services:

Campaign Management Project Management Technology Planning and Assessment