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| For more information, click on one or more of the boxes at the top. |
| Copyright 2003 Bartol Consulting |
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Has your marketing plan stopped working, but your reporting gives you no idea why? |
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Do you want to experiment with new marketing methods, but can’t figure out how to get your systems to support the necessary tests? |
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Are you encountering roadblocks to your |
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Do you want to target customers/members who respond to both on- and offline marketing efforts… but you can’t figure out who they are? |
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Are you spending too much effort and too many dollars on “experiments” that yield too few answers? |
| If so, then click here. | |
| Copyright 2003 Bartol Consulting | |
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Are you eliminating valuable marketing tests from your project list due to the data problems and headaches they create? |
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Is it taking up too much time to narrow your marketing segments on your database, despite the fact that this has proven to significantly increase your response rates? |
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Do you have multiple strong channels or product lines… with no way to flag the preferences of your members and customers to them? |
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Have you committed to replacing or adding a system… but your vendor says you will have to leave your old data behind? |
| If so, then click here. | |
| Copyright 2003 Bartol Consulting | |
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Are you consistently falling behind schedule on major projects, and into arguments about how to prioritize them? |
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Are members of your staff willing and able to follow through on assigned projects… but are few of those projects actually getting completed? |
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Do you need to add another assignment to your technical project mix… but your staff is already over committed? |
| If so, then click here. | |
| Copyright 2003 Bartol Consulting | |
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Is it time to replace an existing system, but your IT staff can’t find the time to assess what is needed, or determine the specific costs and benefits of replacement? |
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Do you have multiple systems changes to make, but your IT and marketing staffs can’t agree about priorities? |
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Have you modified systems in the past… only to realize that related systems must also change in order to make it work? |
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Have you had a major power outage or systems failure — dramatizing the need for an effective disaster recovery plan? |
| If so, then click here. | |
| Copyright 2003 Bartol Consulting | |